Digital Marketing, Digital Marketing, Digital Marketing!!!
Many people just don’t know what it is. They relate Digital Marketing to Facebook or Social media only. But it’s not enough to know about Digital Marketing.
Digital Marketing is a very vast field. It’s not only about social media or Google or Advertising. There are many different types of digital marketing. So let’s talk about what is digital marketing. And what are the types of digital marketing???
What is Digital Marketing?
Digital Marketing is a way of creating awareness and trust of your brand or product/services through digital or electronic devices.
So that’s very simple. We all know that a few years ago there is everything on papers. But technology changed everything. Right now the world is looking very small. Everything is available on a finger tap.
But the Digital world rules upon all other fields. Then also still people don’t know that digital marketing is a huge field. Here are the different types of digital marketing…
Different Types of Digital Marketing…
Search Engine Optimization (SEO)
I don’t think that you never heard this word SEO. SEO stands for “search engine optimization.” When it comes to SEO, there’s you, the search engine, and the searcher. It is the key player for online businesses.
SEO can help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business.
SEO has become the most important part of digital marketing as compared to others.
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is similar to SEO. The only difference is that SEO is organic means unpaid but SEM is paid.
It is the strategy of using paid advertising to get your website to appear on the first page of the search engine results pages (SERP).
Search Engine Marketing is also that important as you can’t expect that everything comes the organic way. So Deefenatly you need to do some promotion through advertising.
Content Marketing
Content marketing is all about storytelling. It is a marketing technique of creating and distributing valuable content.
There are different types of valuable content like Blogs, Videos, Infographics, Podcasts, Case studies, etc.
You are aware that Content is the king. And that’s totally true. It depends on you that which kind of content is perfect or good as per your audience requirement.
Also, you need to stay updated with trends. Meme becomes very popular nowadays.
Most people know about it, so I don’t think that I need to tell big social media is. Social network marketing is a form of marketing that takes place on social media platforms.
It requires both strategy and creativity.
As I said earlier people define digital marketing as social media. Don’t feel shocked if someone says that digital marketing is part of Social Media Marketing.
It is because they are not aware of digital marketing and different types of digital marketing at all.
Pay Per Click (PPC)
PPC stands for pay per click. It is a form of paid digital marketing where advertisers pay each time a user clicks on one of their online ads.
PPC works for Social Media as well as Search engines.
PPC is the best way for paid promotion. You have seen ads all the time when your mobile data is on. So that’s the reason why PPC is so popular.
We will discuss about it later in detail…
Affiliate Marketing
Make money while you sleep. I think no one is there who hasn’t seen this kind of post. That is something Affiliate Marketing can do.
The idea behind it is that you promote other people’s products and you will get a commission for each sell.
The best part is that you don’t have to spend the time and money to create your own products.
We will write a blog for affiliate marketing soon.
Email Marketing
Email is one of the professional used forms of communication both in and out of the workplace. Email marketing is the process of sending commercial messages through email.
